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Creative and Media

Future Trends


  • The creative/media industries bring in lots of money to the UK and the Government treats them very seriously - with its support, they are likely to keep growing but opportunities will be in higher level creative and technical jobs. 

  • Illegal downloads combined with the unwillingness of record companies to take risks is likely to continue to affect the music industry in a negative way. The results are more highstreet shops closing (there are fewer than 200 small independent stores - the kind that might give local bands a chance to stock their music), less variety and less money for the artists

  • New and cheaper (in some cases) technology will allow workers to produce their work in a range of formats, connect with users/customers differently and reorganise their business

  • Once the economy improves, the international market could provide more opportunities. However, the growth of the international market also means competition from other countries in anything from music production (the Scandinavians are starting to dominate) to computer games development

  • Newspaper production is predicted to end within a few years though online versions may well still exist   

  • Commercial TV is dependent on advertising and in some cases on subscriptions - both are suffering in the economic crisis. It is difficult to know how the output and quality will be sustained if there is less money to fund it.

  • The BBC will also continue to be affected by fewer funds - which means a loss of jobs and lower pay. According to reports, the 20% budget cuts will result in 2000 job losses over the next 5 years

  • UK book sales have held up well, partly because of the huge discounts offered to customers. However, there is less money around and writers will have to publicise themselves more and more (e.g. via an online presence),  

  • Live music and festivals are likely to be a continuing growth area, in spite of the recession


Read more about this job sector, including the skills that might be needed in the future, on the National Guidance Research Forum site