Accessibility options | A A A | text only


Future Trends


  • In 2010, the government said tourism, including hospitality, would be at the centre of the UK's economy recovery - the aim is to become one of the world's top five tourist destination

  • With the Olympics and the Queen's Jubilee, the focus will be on the UK in 2012 and ideally for at least a few years afterwards. However, experts say that financial factors such as increased air passenger duty and higher VAT on accommodation (compared with other countries) could put tourists off

  • According to the Hotel Britain 2011 report, 2010 showed a very slight growth in some parts of the UK but how well the industry does in the next few years depends on world events - if travel and accommodation budgets for businesses continue to be cut, for instance, it will have a knock-on effect on many hotels

  • 'Budget' accommodation is likely to continue to do well, though these sorts of places tend to employ only small numbers of staff. The UK's fastest growing budget chain, Travelodge, announced in 2011 that it intends to open 37 hotels in the UK's national parks, which could lead to around 500 jobs but, for small hotels/bed and breakfasts already in the area, it might not be such good news

  • In difficult economic times, the fast food market is also likely to continue to grow e.g. McDonald's recently announced a record turnover for 2010. 'Fast food' employers can offer good training and promotion prospects and, nowadays, can be a source of graduate employment. According to the Times, McDonald's is one of the top 100 graduate employers.

  • Foreign language skills have always been useful for people who want to work in the hotel industry or the restaurant trade in large cities. If the UK begins to attract visitors from the growing economies of China, India, and Brazil, as is hoped, then people with the relevant languages could have the edge over other job applicants

  • Skilled chefs have been in short supply for a few years and this is likely to continue. There's a particular need for chefs who can cook Asian cuisine (partly as a result of the limitations on immigration from South Asia, which means only a small percentage of chefs qualify for admission to this country). The government is talking about opening a 'curry college' to fill the skills' gaps

  • The future of hotels includes increased personalisation (customers choosing the type of room they want, amount of heat/air conditioning, particular entertainment system, etc), the growth of technology including social media (which means more IT and communication experts are needed), and - in spite of the recession - more luxury, including invitation only hotels.   

  • Possibly because of so much exposure in the media, the hospitality and catering sector is becoming an increasingly popular career area for graduates and other entrants - employers are therefore likely to have more choice when it comes to selecting staff, and competition for jobs will grow


Read more about this job sector, including the skills that might be needed in the future, on the National Guidance Research Forum site